| history |
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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. Scroll on to gain IYKYK knowledge...\nProduct size: 30ml\nNone</body></html>", 'remote_code': '206048874', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-23 03:29:53'}, {'data': {'data': {'dataFacets': []}, 'name': 'The Ordinary Hyaluronic Acid 2% + B5 Next Generation Formula 30ml', 'brand': 'The Ordinary', 'gender': 'Unisex', 'is_lost': 0, 'variants': [{'upc': '134158706', 'data': ['transfer'], 'size': 'No Size', 'price': 9.9, 'colors': ['NO COLOR'], 'image_url': 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-1-nocolour', 'email_meta': '206048874', 'remote_url': 'https://www.asos.com/us/~/prd/206048885', 'description': 'Color: NO COLOR; Size: No Size', 'remote_code': '206048885', 'stock_count': 1, 'origin_color': 'NO COLOR', 'variant_images': ['https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-1-nocolour?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-2?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-3?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-4?$n_640w$&wid=700']}], 'market_id': 32, 'categories': ['Facial Serums'], 'description': "<html><body><strong>Face + Body</strong> by The Ordinary<br/><ul><li>Designed to give an instant plumping effect and long-lasting, multi-layer hydration</li><li>Ceramides help lock-in moisture and support your skin barrier</li><li>Enriched with five forms of hyaluronic acid to provide intense hydration and lock in moisture for a plumped appearance</li><li>Pro-vitamin B5 helps lock-in water for even longer-lasting hydration</li><li>Suitable for all skin types</li><li>Ideal for dry and dehydrated skin</li><li>Carry out patch test before use</li><li>Please note: the new formula has a slight yellow tinge due to the ceramide blend in this serum</li><li>Product is non-returnable for hygiene reasons</li></ul>\nWhen it comes to skincare, <strong>The Ordinary</strong>'s science-driven approach is anything but *ordinary*. Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. Scroll on to gain IYKYK knowledge...\nProduct size: 30ml\nNone</body></html>", 'remote_code': '206048874', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-22 14:58:43'}, {'data': {'data': {'dataFacets': []}, 'name': 'The Ordinary Hyaluronic Acid 2% + B5 Next Generation Formula 30ml', 'brand': 'The Ordinary', 'gender': 'Unisex', 'is_lost': 0, 'variants': [{'upc': '134158706', 'data': ['transfer'], 'size': 'No Size', 'price': 9.9, 'colors': ['NO COLOR'], 'image_url': 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-1-nocolour', 'email_meta': '206048874', 'remote_url': 'https://www.asos.com/us/~/prd/206048885', 'description': 'Color: NO COLOR; Size: No Size', 'remote_code': '206048885', 'stock_count': 1, 'origin_color': 'NO COLOR', 'variant_images': ['https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-1-nocolour?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-2?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-3?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-4?$n_640w$&wid=700']}], 'market_id': 32, 'categories': ['Facial Serums'], 'description': "<html><body><strong>Face + Body</strong> by The Ordinary<br/><ul><li>Designed to give an instant plumping effect and long-lasting, multi-layer hydration</li><li>Ceramides help lock-in moisture and support your skin barrier</li><li>Enriched with five forms of hyaluronic acid to provide intense hydration and lock in moisture for a plumped appearance</li><li>Pro-vitamin B5 helps lock-in water for even longer-lasting hydration</li><li>Suitable for all skin types</li><li>Ideal for dry and dehydrated skin</li><li>Carry out patch test before use</li><li>Please note: the new formula has a slight yellow tinge due to the ceramide blend in this serum</li><li>Product is non-returnable for hygiene reasons</li></ul>\nWhen it comes to skincare, <strong>The Ordinary</strong>'s science-driven approach is anything but *ordinary*. Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. Scroll on to gain IYKYK knowledge...\nProduct size: 30ml\nNone</body></html>", 'remote_code': '206048874', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-22 08:24:08'}, {'data': {'data': {'dataFacets': []}, 'name': 'The Ordinary Hyaluronic Acid 2% + B5 Next Generation Formula 30ml', 'brand': 'The Ordinary', 'gender': 'Unisex', 'is_lost': 0, 'variants': [{'upc': '134158706', 'data': ['transfer'], 'size': 'No Size', 'price': 9.9, 'colors': ['NO COLOR'], 'image_url': 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-1-nocolour', 'email_meta': '206048874', 'remote_url': 'https://www.asos.com/us/~/prd/206048885', 'description': 'Color: NO COLOR; Size: No Size', 'remote_code': '206048885', 'stock_count': 1, 'origin_color': 'NO COLOR', 'variant_images': ['https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-1-nocolour?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-2?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-3?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-4?$n_640w$&wid=700']}], 'market_id': 32, 'categories': ['Facial Serums'], 'description': "<html><body><strong>Face + Body</strong> by The Ordinary<br/><ul><li>Designed to give an instant plumping effect and long-lasting, multi-layer hydration</li><li>Ceramides help lock-in moisture and support your skin barrier</li><li>Enriched with five forms of hyaluronic acid to provide intense hydration and lock in moisture for a plumped appearance</li><li>Pro-vitamin B5 helps lock-in water for even longer-lasting hydration</li><li>Suitable for all skin types</li><li>Ideal for dry and dehydrated skin</li><li>Carry out patch test before use</li><li>Please note: the new formula has a slight yellow tinge due to the ceramide blend in this serum</li><li>Product is non-returnable for hygiene reasons</li></ul>\nWhen it comes to skincare, <strong>The Ordinary</strong>'s science-driven approach is anything but *ordinary*. Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. Scroll on to gain IYKYK knowledge...\nProduct size: 30ml\nNone</body></html>", 'remote_code': '206048874', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-20 22:15:46'}, {'data': {'data': {'dataFacets': []}, 'name': 'The Ordinary Hyaluronic Acid 2% + B5 Next Generation Formula 30ml', 'brand': 'The Ordinary', 'gender': 'Unisex', 'is_lost': 0, 'variants': [{'upc': '134158706', 'data': ['transfer'], 'size': 'No Size', 'price': 9.9, 'colors': ['NO COLOR'], 'image_url': 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-1-nocolour', 'email_meta': '206048874', 'remote_url': 'https://www.asos.com/us/~/prd/206048885', 'description': 'Color: NO COLOR; Size: No Size', 'remote_code': '206048885', 'stock_count': 1, 'origin_color': 'NO COLOR', 'variant_images': ['https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-1-nocolour?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-2?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-3?$n_640w$&wid=700', 'https://images.asos-media.com/products/the-ordinary-hyaluronic-acid-2-b5-next-generation-formula-30ml/206048874-4?$n_640w$&wid=700']}], 'market_id': 32, 'categories': ['Facial Serums'], 'description': "<html><body><strong>Face + Body</strong> by The Ordinary<br/><ul><li>Designed to give an instant plumping effect and long-lasting, multi-layer hydration</li><li>Ceramides help lock-in moisture and support your skin barrier</li><li>Enriched with five forms of hyaluronic acid to provide intense hydration and lock in moisture for a plumped appearance</li><li>Pro-vitamin B5 helps lock-in water for even longer-lasting hydration</li><li>Suitable for all skin types</li><li>Ideal for dry and dehydrated skin</li><li>Carry out patch test before use</li><li>Please note: the new formula has a slight yellow tinge due to the ceramide blend in this serum</li><li>Product is non-returnable for hygiene reasons</li></ul>\nWhen it comes to skincare, <strong>The Ordinary</strong>'s science-driven approach is anything but *ordinary*. Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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Using effective and advanced technologies in its formulas, the brand’s products are a simple solution to upgrading you self-care routine. Shop cleansers, moisturizers, retinol, and oils in our <strong>The Ordinary</strong> at ASOS edit – bonus points, we’re stocking the brand’s bestselling Hyaluronic Acid 2% + B5 serum and Niacinamide 10% + Zinc 1% serum to hydrate, smooth and brighten & You skin. 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