| history |
[{'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-08-01 13:43:15'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-20 02:36:37'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-19 01:43:56'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-18 01:58:33'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-17 17:29:27'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-17 01:56:42'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-16 02:08:17'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-15 02:23:14'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-14 01:55:34'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-13 02:37:05'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-12 02:28:47'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-11 02:09:54'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-10 17:52:27'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-09 02:42:33'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-08 02:43:59'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-07 03:28:47'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-04 09:37:22'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-04 04:14:14'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-06-28 11:35:13'}, {'data': {'data': {'dataFacets': []}, 'name': 'Big Hit Volumizing Shampoo', 'brand': 'amika', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 9.2 oz / 275 ml', 'price': 29.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'remote_url': 'https://www.sephora.com/product/P512658?skuId=2789030', 'description': 'Color: N/A; Size: Standard 9.2 oz / 275 ml', 'remote_code': '2789030', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2789030-main-zoom.jpg?pb=clean-planet-aware', 'https://www.sephora.com/productimages/sku/s2789030-av-1202510211740329150700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-2202510211740379130700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-3202510211740347610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-4202510211740335070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-5202510211740431070700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2789030-av-6202510211740400700700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Shampoo & Conditioner > Shampoo'], 'description': '<p><strong>What it is:\xa0</strong>A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, and Curly</p><p><br></p><p><strong>Hair Type:</strong> Fine and Medium</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color-Safe</p><p>- Volumizing</p><p><br></p><p><strong>Key Benefits:\xa0<br></strong>- Instant, all-day volume*</p><p>- Weightless moisture</p><p>- Touchable softness</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Caffeine: Energizes limp hair and promotes sebum elimination.</p><p>- Glycerin: Adds and retains moisture into strands.</p><p>- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*</p><p><br></p><p><strong>Fragrance Description:</strong> An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.</p><p><strong><br></strong></p><p><strong>Clinical Results:</strong> In a 7-day consumer study of 32 participants:</p><p>- 94% agree that their hair feels touchably soft*</p><p>- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*</p><p>- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*</p><p><br></p><p><br></p><p>Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>.</p><p>*Based on a professional evaluation of 32 subjects.</p><p>**Clinically tested when using Big Hit Shampoo + Conditioner together as a system</p>', 'remote_code': 'P512658', 'partial_update': 0, 'product_images': []}, 'date': '2026-06-25 11:41:27'}] |