| history |
[{'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-08-18 10:46:10'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-08-17 10:36:20'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-08-16 19:17:35'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-08-14 22:48:18'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-08-13 15:11:12'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-08-08 06:32:17'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-20 02:39:50'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-19 01:47:01'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-18 01:57:24'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-17 02:00:11'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-16 02:07:06'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-15 02:23:59'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-14 01:59:22'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-13 02:40:13'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-12 02:29:41'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-11 02:13:42'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-09 02:46:17'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-08 02:47:43'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-07 03:27:42'}, {'data': {'data': {'dataFacets': []}, 'name': 'Hydrating Curl Defining Whip with Shea Butter', 'brand': 'Virtue', 'gender': 'Female', 'is_lost': 0, 'variants': [{'upc': '', 'data': ['transfer'], 'size': 'Standard 5.5oz / 156 g', 'price': 42.0, 'colors': ['N/A'], 'image_url': 'https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'remote_url': 'https://www.sephora.com/product/P468719?skuId=2436723', 'description': 'Color: N/A; Size: Standard 5.5oz / 156 g', 'remote_code': '2436723', 'stock_count': 1, 'origin_color': 'N/A', 'variant_images': ['https://www.sephora.com/productimages/sku/s2436723-main-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-1202507201243167520700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-2202507201243158120700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-3202507201243160690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-4202507201243155030700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-5202507201243157690700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-6202507201243155380700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-7202507201243163610700-zoom.jpg', 'https://www.sephora.com/productimages/sku/s2436723-av-8202507201243172210700-zoom.jpg']}], 'market_id': 51, 'categories': ['Hair > Hair Styling & Treatments > Hair Styling Products'], 'description': '<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br>', 'remote_code': 'P468719', 'partial_update': 0, 'product_images': []}, 'date': '2026-07-04 04:17:35'}] |