| id |
16637 |
| brand |
Virtue |
| name |
Clarifying & Exfoliating Scalp Treatment |
| description |
<b>What it is:</b> A light, dual-action whipped cream that detoxifies the scalp of buildup and impurities while providing residue-free hair conditioning and scalp balancing.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Concerns:</b><br>- Scalp Buildup<br>- Flaky/Dry Scalp<br>- Dryness<br><br><b>Key Benefits: <br></b>- Detoxifies<br>- Rebalances<br>- Conditions <br><br><b>Formulation:</b> Scrub<br><br><b>Highlighted Ingredients:<br></b>- Papain and Bromelain: Fruit enzymes that gently slough off dead skin cells.<br>- Beta Hydroxy Acid (BHA): Gently exfoliates dead skin cells. <br>- Coconut, Jojoba, and Kalahari Melon Oils: Provide essential hydration for hair and scalp.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Virtue® Exfoliating Scalp Treatment gently sloughs away dead skin cells, balances, and conditions without adding residue. Its formula of rice beads and fruit enzymes provide dual-action exfoliation, kalahari melon oil and jojoba oil provide moisture balance, while Alpha Keratin 60ku® repairs hair with each use.<br><br><b>Clinical Results:</b> Consumer perception study conducted on 43 respondents immediately, after 24 hours, 1, 2, and 3 weeks, and 1 month of product usage:<br>- 95% of women immediately felt their scalp was cleaner and hair was more conditioned<br>- 95% felt their scalp was exfoliated after 24 hours<br>- 93% felt scalp was fresher, soothed, and healthier after just 1 week<br>- 93% felt their hair and scalp were more moisturized and hydrated after 1 month of use<br> |
| data |
{'dataFacets': []} |
| categories |
['Hair > Hair Styling & Treatments > Scalp Treatments'] |
| gender |
Female |
| market_id |
51 |
| remote_code |
P460411 |
| is_lost |
0 |
| variants |
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| date_created |
2026-06-11 14:39:04.287601 |
| date_modified |
2026-07-12 16:16:28.054504 |