| description |
<p><strong>What it is: </strong>A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair.</p><p><br></p><p><strong>Hair Type:</strong> Straight, Wavy, Curly, and Coily</p><p><br></p><p><strong>Hair Texture:</strong> Fine, Medium, and Thick</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Color Safe</p><p>- Damage, Split Ends, and Breakage</p><p>- Brassiness</p><p><br></p><p><strong>Key Benefits: <br></strong>- Tones and neutralizes brassiness</p><p>- Strengthens and fortifies lightened hair</p><p>- Provides extraordinary color protection</p><p>- Highly concentrated formula allows for 75+ shampoos in a single bottle</p><p><br></p><p><strong>Formulation:</strong> Liquid</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Keravis: A strengthening protein known to prevent hair breakage.</p><p>- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.</p><p>- Purple Orchid: Provides violet toning properties.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> This formula includes a signature aromatherapy blend of pear, rose, and sandalwood and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.</p> |
| variants |
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