| description |
<b>What it is: </b>A lightweight, fast-absorbing hair oil that adds moisture and shine while protecting, repairing, and strengthening with Alpha Keratin 60ku®.<br><br><b>Hair Type:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Texture:</b> Fine, Medium, and Thick<br><br><b>Hair Concerns:<br></b>- Shine<br>- Damage, Split Ends, and Breakage<br>- UV Protection<br><br><b>Key Benefits: <br></b>- Non-greasy and lightweight<br>- Strengthens weak and damaged hair<br>- Smooths, de-frizzes cuticle and hair shaft<br><br><b>Highlighted Ingredients:<br></b>- Alpha Keratin 60ku®: Virtue's reparative protein, derived from ethically sourced human hair.<br>- Tocopherol: Helps neutralize free radicals created from UV light or pollution exposure.<br>- Kalahari Melon Seed Oil: Nurtures dry, brittle, and damaged hair, shielding it against moisture loss.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.<br><br><b>What Else You Need to Know:</b> This rejuvenating, shake-to-activate formula of clear oils is ultra-lightweight, fast-absorbing, and never greasy. With every shake, Virtue’s Alpha Keratin 60ku® is unleashed into the serum, infusing each strand with the freshest, most potent dose of healing protein for a nourished, protected shine.<br><br><b>Fragrance Description: </b>A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.<br><br><b>Clinical Results:</b> In a consumer perception study conducted on 50 respondents, after product usage:<br>- 100% of women said their hair was immediately shinier<br>- 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use<br>- 94% of women felt their hair looked repaired after one use |
| variants |
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