| description |
<p><strong>What it is: </strong>A moisturizing shampoo that protects hair color and deeply nourishes medium to thick, dry hair.</p><p><br></p><p><strong>Hair Type:</strong> Medium and Thick</p><p><br></p><p><strong>Hair Texture:</strong> Coily, Curly, Straight, and Wavy</p><p><br></p><p><strong>Hair Concerns:<br></strong>- Dryness</p><p>- Frizz</p><p>- Color Safe</p><p><br></p><p><strong>Key Benefits: <br></strong>- Deeply hydrates and softens dry hair</p><p>- Protects hair color and enhances vibrancy</p><p>- Highly concentrated formula allows for 75+ shampoos in a single bottle</p><p><br></p><p><strong>Formulation:</strong> Liquid</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Jojoba: Moisturizes hair.</p><p>- Green Tea: Promotes a healthy-looking scalp.</p><p>- Sage: Supports hair follicles.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> This hydrating and frizz-fighting formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental pollutants while providing deep hydration and lasting shine. Can be used on hair with and without color treatment.</p><p><br></p><p><strong>Clinical Results:</strong> </p><p>Based on a consumer study of 82 people with self-perceived dry hair using a regimen of Hydrate Shampoo and Hydrate Conditioner (sold separately):</p><p>- 90% say hair looks healthy</p><p>- 92% say hair looks shiny </p><p>- 91% say hair feels smooth </p><p>- 88% of women said hair feels instantly soft</p><p>- 84% of women said hair feels intensely nourished</p><p><br></p><p>Based on a consumer study of 82 people with self-perceived dry hair: </p><p>- 91% say product has a creamy lather</p><p><br></p><p>This product is an <em>Allure </em>Best of Beauty award winner.</p> |
| variants |
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