| description |
<p><strong>What it is</strong>: A gentle clarifying shampoo that deeply cleanses hair, removing product and pollution buildup, excess oil, and heavy metals deposited from hard water.</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, Curly, and Coily</p><p><br></p><p><strong>Hair Type: </strong>Fine, Medium, and Thick</p><p><br></p><p><strong>Hair Concerns:</strong></p><p>- Shine</p><p>- Color-Safe</p><p>- Scalp Buildup</p><p><br></p><p><strong>Key Benefits: </strong></p><p>-Improves color vibrancy</p><p>- Helps treatments work more effectively</p><p>- Reveals soft, shiny, manageable hair</p><p><br></p><p><strong>Highlighted Ingredients:</strong></p><p>- Magnetic Polymer: Acts like a magnet by attracting product buildup and removing it from hair.</p><p>- Naturally Derived Chelating Agent: Removes heavy metal buildup caused by hard water.</p><p>- Activated Charcoal: Detoxifies hair by absorbing odors and impurities.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, and sulfates SLS & SLES. It is also cruelty-free.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Unlike other clarifying shampoos, Living Proof’s is a non-stripping formula that doesn’t overcompensate with conditioning agents. This cream to lather formula offers a weekly reset, removing buildup to keep hair cleaner for longer* and reveals your hair’s natural brilliance.</p><p><br></p><p>*When used with Living Proof conditioners.</p><p><br></p><p><strong>Clinical Results:</strong> In laboratory testing compared to baseline, results included:</p><p>- Removes 97% of product buildup with one wash</p><p>- Removes 95% of sebum and pollution with one wash</p><p>- Removes 65% of copper with one wash</p><br><br>Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more <a title="https://www.sephora.com/beauty/clean-planet-aware" href="https://www.sephora.com/beauty/clean-planet-aware">here</a>. |
| variants |
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