| description |
<b>What it is: </b>A multi-benefit gentle shampoo that thoroughly cleanses hair for sixteen times smoother hair, plus instant and long-lasting frizz control.<br><br><b>Hair Texture:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Concerns:<br></b>- Frizz<br>- Shine<br>- Straightening and Smoothing<br><br><b>Key Benefits: <br></b>- Enhances hair shine and smoothness<br>- Manages scalp health and leaves scalp balanced and healthy<br>- Gently cleanses for intensely revitalized hair<br><br><b>Highlighted Ingredients:<br></b>- Ashitaba Extract: Supports scalp and hair health for less breakage and more softness and shine.<br>- Ferulic Acid: Antioxidant that forms a shield around the hair to preserve vibrancy and strength.<br><br><b>Ingredient Callouts:</b> Free of parabens.<br><br><b>What Else You Need to Know:</b> This gentle shampoo is formulated with the rare, precious, Japanese-sourced ingredients ashitaba and ferulic acid. This silicone- and paraben-free shampoo intensely cleanses and removes product buildup while detangling for long-lasting frizz control, leaving hair sixteen times smoother and three times shinier. It is perfect for all hair types and supports holistic hair health.<br><br><b>Clinical Results:</b> When used as system of Ashita Supreme Shampoo, Mask, and Serum vs. non-conditioning shampoo:<br>- 16X instantly smoother hair<br>- 99% stronger hair<br>- Instantly reduces breakage<br><br>When using Ashita Supreme Hair Serum vs. non-conditioning shampoo:<br>- Instant and long-lasting frizz control <br><br>When using Ashita Supreme Shampoo vs. unwashed hair:<br>- 3X instantly enhanced shine |
| variants |
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