| id |
23185 |
| brand |
Virtue |
| name |
Smooth Shampoo for Coarse & Textured Hair |
| description |
<b>What it is:</b> A smoothing shampoo that works to both cleanse and calm unruly hair.<br><br><b>Hair Type: </b>Fine, Medium, and Thick<br><br><b>Hair Texture: </b>Wavy and Curly<br><br><b>Hair Concerns:</b><br>- Frizz<br>- Straightening/Smoothing<br>- Damage/Split Ends/Breakage<br><br><b>Key Benefits:</b> Defrizzes, Hydrates, and Smooths<br><br><b>Formulation:</b> Rich Liquid<br><br><b>Highlighted Ingredients:<br></b>- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality. <br>- Phospholipids: Help fight frizz and protect against humidity. <br>- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.<br>- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, Virtue Smooth Shampoo acts as a powerful in-shower, daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source. It features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.<br><br><b>Clinical Results:</b> In a consumer perception study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks, after 10 uses: <br>- 97% of women said their hair looked smoother<br>- 97% of women said their hair looked healthier<br>- 80% of women felt their hair looked smoother and more hydrated<br> |
| data |
{'dataFacets': []} |
| categories |
['Hair > Shampoo & Conditioner > Shampoo'] |
| gender |
Female |
| market_id |
51 |
| remote_code |
P448731 |
| is_lost |
0 |
| variants |
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| date_created |
2026-06-11 14:46:13.765204 |
| date_modified |
2026-07-07 03:29:22.709432 |