| description |
<b>What it is: </b>A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.<br><br><b>Hair Type: </b>Fine, Medium, and Thick<br><br><b>Hair Texture: </b>Coily, Curly, Straight, and Wavy<br><br><b>Hair Concerns:</b><br>- Brassiness<br>- Damage, Split Ends, and Breakage<br>- Color Safe<br><br><b>Key Benefits: </b><br>- Counteracts Yellow or Orange Tones<Br>- Repairs<Br>- Cleanses without Drying <br><br><b>Formulation: </b>Liquid <br><br><b>Highlighted Ingredients:</b><br>- ArganID™ Technology: Infuses the antioxidant powers of argan oil into hair while simultaneously helping to repair and seal the cuticle.<br>- Violet Pigments: Impart color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen. <br><br><b>Ingredient Callouts:</b> Free of sulfates SLS and SLES and parabens. This product comes in recyclable packaging.<br><br><b>What Else You Need to Know: </b>The gentle cleansing formula contains violet pigments to counteract unwanted yellow and orange tones, enhance the depth and dimension of your color, and revive highlights. It also contains ArganID™ technology to help repair hair from the inside out.<br><br><b>Clinical Results: </b> In an independent study on consumers ages 18 to 65, after 1 application:<br>- 91% said it refreshes dull highlights<br>- 92% said brassiness was toned down on blonde or grey hair |
| variants |
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