| id |
25990 |
| brand |
Virtue |
| name |
ColorKick® Debrassing Blue - Purple Shampoo |
| description |
<b>What it is: </b>A gentle, sulfate-free shampoo made with all-natural colorants to tone, neutralize, and brighten all shades of color-treated and natural hair.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Brassiness<br>- Color Fading<br>- UV Protection<br><br><b>Key Benefits: <br></b>- Brightens<br>- Neutralizes<br>- Revitalizes<br><br><b>Highlighted Ingredients:<br></b>- Special Blend of Chamomile, Lemon Fruit, Red Cabbage, and Purple Ginseng Extracts and Natural Salicylic Acid from Wintergreen Leaf Extract: Subtly and cumulatively brightens yellow tones and rinses away brassiness.<br>- Turmeric Root Extract: Protects against UV damage, color distortion, pollution, and free radicals.<br>- <i>Viola odorata</i> Flower/Leaf, Lavender Flower, and Rosemary Leaf Extracts: Neutralize brassiness and reduce yellowing of natural and color-treated hair.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, phthalates, retinyl palmitate, oxybenzone, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.<br><br><b>What Else You Need to Know:</b> Experience the only toning shampoo that combines strengthening and reparative Alpha Keratin 60ku® protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness in all shades of color-treated, highlighted, and natural hair.<br><br><b>Fragrance Description: </b>It’s scented with a warm blend of bright and calming ingredients, including yuzu zest, chamomile, and creamy sandalwood.<br><br><b>Clinical Results:</b> In a two-week consumer-perception study with 57 panelists: <br>Immediately: <br>- 95% of blondes, brunettes, redheads, and gray-haired women said their hair looked more vibrant<br><br>After 2 weeks: <br>- 95% of blondes, brunettes, redheads, and gray-haired women said their hair looked shinier and less brassy |
| data |
{'dataFacets': []} |
| categories |
['Hair > Shampoo & Conditioner > Shampoo'] |
| gender |
Female |
| market_id |
51 |
| remote_code |
P476039 |
| is_lost |
0 |
| variants |
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| date_created |
2026-06-11 14:49:34.394192 |
| date_modified |
2026-08-05 02:35:43.262204 |