| id |
32584 |
| brand |
Virtue |
| name |
Hydrating Curl Defining Whip with Shea Butter |
| description |
<b>What it is:</b> A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl Enhancing<br>- Frizz<br>- Dryness<br><br><b>Key Benefits: <br></b>- Moisturizes<br>- Smooths<br>- Defrizzes<br><br><b>Highlighted Ingredients:<br></b>- Shea Butter: Nourishes and hydrates curls for optimal curl formation.<br>- Baobab Oil: Deeply nourishes and revitalizes damaged hair.<br>- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.<br>-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> Alpha Keratin 60ku® works with specially chosen hydrators<br>and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.<br><br><b>Fragrance Description:</b> A luxurious blend of juicy kumquat, grapefruit, and peppery<br>greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.<br><br><b>Clinical Results: </b>In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: <br>- 90% of participants reported hair that looked smoother and was more moisturized<br>- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style<br><br>In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:<br>- 96% of women said their hair was healthier and easier to style<br>- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use <br><br> |
| data |
{'dataFacets': []} |
| categories |
['Hair > Hair Styling & Treatments > Hair Styling Products'] |
| gender |
Female |
| market_id |
51 |
| remote_code |
P468719 |
| is_lost |
0 |
| variants |
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| date_created |
2026-06-11 14:57:01.394729 |
| date_modified |
2026-06-28 11:38:12.502637 |