id: 33027

Column Value
id 33027
brand shu uemura
name Izumi Tonic Strengthening Rice Water Treatment
description <b>What it is: </b>A leave-in treatment, infused with Japanese-sourced rice water, that strengthens and prevents breakage for healthy, nourished hair. <br><br><b>Hair Type:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Texture:</b> Fine and Medium<br><br><b>Hair Concerns:<br></b>- Shine<br>- Volumizing<br>- Damage, Split Ends, and Breakage<br><br><b>Key Benefits: <br></b>- Hair is shown to be up to 10 times stronger after one use<br>- Restores damaged hair and protects against future breakage<br>- Leaves strands smooth, shiny, and healthy<br><br><b>Highlighted Ingredients:<br></b>- Rice Water: Rich in amino acids and nutrients that restore elasticity and strength. <br>- Ceramides: Lock in moisture, hydrating and strengthening strands. <br><br><b>What Else You Need to Know:</b> Inspired by the centuries-old ancestral Japanese beauty tradition of yu-su-ru, this leave-in treatment is infused with Japanese-sourced rice water, which is renowned for addressing damage and overall permeability while restoring hair’s moisture and elasticity. The nourishing formula makes the perfect addition to any hair-care routine, leaving strands up to 10 times stronger after one use, preventing future breakage, and enhancing softness and shine for healthy-looking results. <br><br>This product comes in a sleek, eco-conscious bottle made of 95 percent-recycled plastic with eco-friendly ink. <br><br><b>Fragrance Description: </b>Invigorating and refreshing, the floral, citrus, and woody scent has top notes of bergamot and lemon with heart notes of ylang-ylang, iris, and rice water on a base of vanilla and sandalwood.<br><br><b>Clinical Results:</b> In a controlled study versus non-conditioning shampoo, after 1 use:<br>- Hair was shown to be 10 times stronger <br><br>In a controlled study, after 28 days:<br>- Hair was smooth, silky, shiny, and healthier
data {'dataFacets': []}
categories ['Hair > Hair Styling & Treatments > Leave-In Conditioner']
gender Female
market_id 51
remote_code P475613
is_lost 0
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date_created 2026-06-11 14:57:31.125378
date_modified 2026-07-17 15:02:41.201752