| description |
<b>What it is: </b>A fanning and volumizing mascara that fans out lashes side to side, amplifies volume, and multiplies the look of lashes.<br><br><b>Highlighted Ingredients: <br></b>- Provitamin B5: Helps lashes feel conditioned.<br>- Cranberry Extract: Contains beneficial fatty acids to help lashes feel nourished.<br>- Rice Wax: Defines and separates lashes and gives lift that lasts.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. <br><br><b>What Else You Need to Know:</b> This mascara uses Benefit Cosmetics’ custom-engineered Full-Flex Fiber Brush, which has a 40° curve that lifts root to tip and reaches corner to corner. It features naturally derived flex-wave fibers that grab, define, and separate lashes, cleanly and evenly. The fanning formula is also buildable, feels weightless, and doesn’t clump or flake.<br><br><b>Clinical Results:</b> In a self-evaluation by 119 participants, after 1 week:<br>- 97% agree lashes look defined<br>- 92% said this mascara gives a full-fan effect<br>- 92% agree lashes look separated |
| variants |
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